Archive for the ‘marketing’ Category.

zune is a joke

I was at a trade show and I saw the microsoft booth floundering on their vista demo. One of the booth workers walked over and asked if I wanted a zune sticker. I looked at him, I looked at the sticker, and said “Uh, No, I Don’t Think So.”

I just heard they’re trying to push “squirt” as their verb of choice to describe the act of zune to zune file sharing. You want to “squirt” me a movie of your vacation? Are you freakin’ kidding me? That’s the dumbest thing I’ve heard since I heard the name of their device.

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Phillip Torrone got my patch



OMGWTF patch Originally uploaded by pt.
Mark from the Netherlands saw this photo of the patch I sent along to Phillip Torrone from the awesome Make Magazine Blog from his personal flickr stream… then decided to buy some. :) Thanks, Phillip!

To busted tees and jerkass clothing: One of you is a biter.

Picture 1

Picture 2

Picture 3-1

Picture 4

Picture 5

Busted tees on the left, jerkass on the right. One of these is a biter. Boingboing has both of these companies as advertisers. I wonder if anyone else has noticed?

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google adwords - the fun’s over

Firefoxscreensnapz007-1

Google finally discovered my ad. What if it was about the world trade foundation, or the wild tofu fund? Would that be offensive?

Oh well. Some clicks, but, no additional sales. I was getting better impression rates with adbrite… but, again, not much in the way of additional sales. I wonder if having to become an etsy member is turning people off? It’s such a minimal step, but.. maybe too much for some visitors…. and as google says right on their website… it’s all about results… using adwords wasn’t producing any results for me.

omgwtf patch documentation

emailed Hot Topic (nasdaq:HOTT) today. Didn’t say much, just asked what their new vendor review procedure is.

Professionally, what am I?

I guess it depends on who you ask. To a designer or marketer, I’m a programmer. If you ask an application developer, I’m a “scripter”. If you ask some web technologist, I’m a programmer, and graphics people get lumped in with scripters. What? Wait, what scripts are people doing that aren’t programming anymore?

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OMGWTF patches for sale

hey, I just wanted to let you know I’m starting to list some of my OMGWTF patches on Etsy.

domestic price is US$5, overseas is US$6.  Slap one on a favorite hat or jacket, and see what conversations it starts for you… for me, it’s been pretty amazing so far. :)

Photo 048

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free second life accounts until 2005-07-13

what A list mentions do

On 5/21/2005 I posted a couple of articles on timelapse movies I’d created. Phillip Torrone noted them in the make: blog shortly thereafter, and.. this is what happened to my traffic:

Mozillascreensnapz017-2

ok, now keep in mind, this traffic for the whole month, and I posted those articles at the end of the third week. This is what A-list mentions do: deliver a lot of traffic to you. :) If you’re new to my feed, welcome, I hope you continue to find something interesting occasionally.

Update : Somehow my links got posted around, apparently? Here’s the hit counter from the dotmac account:
Mozillascreensnapz018

Zawodny on corporate blogging guidelines

Dave Morin points me to Mike Manuel’s post on jeremy zawodny’s post on Yahoo!’s corporate blogging guidelines:

Sup Doodes,

Saw this pop up today, pretty cool:

http://mmanuel.typepad.com/media_guerrilla/2005/06/

D

Cool. I wonder if we’ll see something similar… anytime… ever.

btw: jeez, it’s tough to attribute properly… time consuming.

exploring text in space

txtkit (OSX) by Prof. Hans Ulrich Reck
is an Open Source text mining tool for visualizing, managing, sharing,
and exploring large amounts of multilingual texts. The interface
promotes a collaborative effort to share and suggest text through a
dynamic display of user activity and textual information. (demo video)

(Via futurefeeder, and bruce sterling.)

customer survey data capture questions…

Hi, all you smart people!

A moment of your time… a survey, if you will :) I’m trying to articulate an opinion I have about these questions, but I’m curious to hear from you before I go shooting my mouth off. You opinion may swing me one way or the other, so I’m absolutely open to your ideas and comments. Please pardon the probably obvious bias in my questions.

what do you think:

Generally, is it better to gather larger amounts of data or smaller amounts data?

Is it better to gather data only from the customers whose actions you’re interested in, or is it better to gather more data from all customers even though an action or inaction on their part may change the way you look at the data? In other words, do you care about all customers’ opinions at all stages of your customer engagement, or only those opinions from customers who complete all of your requirements to be valid and interesting?

If processing the data costs you nothing, is it better to have always current realtime data, or is it better to get your data in chunks at regular intervals?

Is it better to let people choose which questions to answer even if none at all, or is it better to require them to answer some or all questions in order to continue an interaction with them?

Any thoughts you have on any of these questions would be highly appreciated.

Update 1: My man Bill Sutherland chimes in:

As a general statement, larger data sets are always more statistically significant and are therefore more desirable. Generally, the size of the data set is a function of the funds available to collect it. You go for the largest sample you can afford and there’s usually a minimum size you need to attain for your results to have any real credibility.

Generally, identify your “target market” (i.e. the potential customers you’re interested in - not to be confused with the customers you already have) and survey a representative sample from that population. That’s the minimum. That said, as with programming (you propellerhead!), it will usually pay dividends if you use a little foresight. If you anticipate an evolution in your “target market” down the road and you can afford to, you might want to collect some data on the larger population so you don’t have to go back and get it later (though be wary and anticipate the timeline….if it’s not going to happen for 1-2yrs, enough might change that the data you collect today may not apply in the same way then).

Continuous vs discreet data collection? Often it is used in comparisons of one time point vs another for trending. For example, political polling: Bush’s approval rating was 12% last Monday and 7% this Monday, etc. I think the answer ultimately depends on how you want to use the data and what insights you are looking for. In many instances, you don’t lose much/anything by sampling at various time points (and practically, it’s usually more economical…though that doesn’t apply in your hypothetical).

Allowing people to selectively answer questions is one mechanism that may introduce some responder bias. Ultimately, you want to collect as much data as you can with as much “resolution” as you can so you can do cross-tab analyses along virtually any axis. In this situation, you may not have to “mandate” they answer every question, but will allow you to analyze the data set with and without the respondents who only partially answered the survey to determine whether they are introducing a bias. In doing these kinds of exercises though, you need to always maintain your objectivity and set your inclusion/exclusion criteria ahead of time so that you don’t selectively keep/trash data in a way that biases your data to support any hypothesis you may have.

AIM on the palmOne Treo 650

Do NOT buy AOL 3.3 if you want AIM (AOL Instant Messenger) for your treo 650 and you are not a AOL customer. It DOES NOT WORK. You must be an AOL subscriber in order for AIM 3.3 to work. I found out the hard way. :( :( :( tip me a dollar since I’m saving you 20 bucks?

update: I got a refund. Feel free to tip me anyway :)

iron eyes cody

I’m having this flashback just now… I feel like I’ve written about this before, maybe in a physical journal somewhere. Maybe I’ll be able to reconcile my stories someday… a little fact-checking on myself.

Anyway, as I recall, sometime around 1988 or so, I got to go to a, what.. 70th? 80th? birthday party for one of my dad’s dad’s friends from the biz, so it was a california country western shindig. I was there with my dad and mom, and my grandma. She was the connection here. Everyone knew her.

It was at this really nice house in the san fernando valley that you’d never guess had this capacity to entertain a couple hundred people, but there we all were. This was an old-timer’s party. A few geriatric official famous people, or spouses of, but mostly children and grandchildren of the stars from the 1950’s era local television and radio stations.

Anyway, Iron Eyes Cody was there apparently, because someone walked over to the mixing board, cut in on the music, got on the PA and announced “Iron Eyes Cody has lost his battery for his camcorder. If you find it, well, he’s lookin’ fer it.

The irony blindsided me. Iron Eyes Cody. Lost the battery to his camcorder? It was like one of those Jim-Morrison-peyote-trance moments where I’d been let in on a secret about hollywood. I’d seen the wiring under the floorboards. This was the native American who cried on TV because of litter. I ain’t frontin’, I’m at least a 2/8ths native myself. It was just a nugget, a slip. It was one of those things that probably didn’t stick out for anyone as unusual… but for me, well.. the power of those ad-council commercials on me was real.

Don’t litter, think of the native guy crying. Dude, that sucks, couldn’t you just throw your shit in the trash instead of being inconsiderate and littering? Check out my homeboy here, he’s hurt because of your litter. Fucking asshole, stop littering. Jesus!

alright, maybe I’m overstating it a bit for effect, but, that’s what those public service announcements did for me. They made me sensitive to litter. I try hard not to litter. It’s not because of Iron Eyes Cody anymore, it’s just the right thing to do. Maybe it is because of Iron Eyes Cody… Hmmmm.

Flash back to the party… He’s missing the battery for his camcorder… and all my imagery in my head about this guy comes smashing perpendicularly across reality.

You mean he doesn’t just wander around living off the land, teaching kids to be considerate about the environment? Having a camcorder is an adjunct to having a TV, which generally means he’s got a house somewhere. Gah, which means he’s just an actor being paid to cry to guilt me into not littering??

*reality crumbling*

the truth about Iron Eyes Cody turns out to be a shocker, btw.

Do the math?

So, for the privilege of listening to the same 180 songs for a whole year, napster would charge me $180 per year. For the same songs over the course of another year, it’s another $180..

Do the math? $15 a month even if I don’t get any new music in that month. That’s stupid. $15 a month just to listen to the stuff I already like. What if I don’t want to pay $15 a month for music? Oh, all my napster music disappears. All of it. You don’t own it. If you stop paying, you have nothing to show for it.

With the iTunes music store, I get 5 computers to authorize. Any 5. And an unlimited number of iPods to download to, permanently.

itunes: No $15 per month charges. Buy what you like, and share it reasonably.

Music isn’t a consumable service, it’s more like a durable good. Don’t fall in to bait and switch sales tactics that don’t make sense over the long run.