Archive for April 2003
Oh baby, iTunes 4, you are so awesome. I have a hand-me-down TV from R’s parents, and it’s got fairly good speakers in it. iTunes 4 lets you stream your music from one machine to another on the same LAN. We already have a mac behind the TV serving as the eyeTV recording machine, so we now get this huge new benefit of being able to stream music from the server to the TV, arguably the best sound system in the house… way better than the pinter speakers sitting next to the TV.
Oh, then there’s the iTunes music store… holy snap, just please please open this up to indie labels, and this is the best thing for music yet. There’s this HUGE library of music, over 200k songs from the “big 5” music labels, which admittedly is kind of limited if you like non-big-5 music like I do. I’d love to see a system like Epitonic hooked up to iTunes. I’d gladly pay for the tracks I listen to on epitonic if I could do it iTunes-store stylee — one at a time. I don’t want to buy the whole album if I can’t listen to it all first.
Apple, you totally got it right, now go get the smaller labels, and you’ve got a 100% winning combination.
With about 5 minutes to go before the announcements of whatever is going to be announced, I’m once again able to kick it at cafe macs, the cafeteria on campus at apple HQ… It still trips me out. My whole life i’ve been thinking of myself as a minority of people who care what kind of computer they use, specifically a mac, versus a sea of people who don’t care. Seeing all these people who do care here at apple… We’re all a bunch of nerds, but instead of feeling like I would<'t get along with this crowd simply because i'd expect them to use wintel. - probably would get along with them... Ok, announcement time.. Later...
A billion numbers are generated, and populated on the caps of pepsi products.
1 million are instant $15 value prizes (probably cd’s, I’m guessing.. Likely a special “pepsi promo” compilation, costing little more than the price of materials and fulfillment of redeemed winners)…
[single vendor pricing, and some serious extrapolation let me estimate CD duplication at between $190,000 and $350,000 for 1M units.]
The rest of the numbers (15-20% estimated) get whittled down through a mail in sweepstakes to 1000 semi-finalists.
From there, the people who put on “who eants to be a millionaire?” will host a 2 hour show on the WB to do all kinds of survivor-esque tactics to grind it down to 10 finalists…
Who will do more survivor-esque things for a gauranteed $1M prize. Then theres this wacky ploy to get a monkey to pick the winning $1B payout number. If the $1M winner has the exact (20 digit Im guessing) same number the monkey picks, that person wins a billion dollars.
Here’s the interesting part:
No matter how many people ultimately watch the program, though, can any product marketer afford to give away that much cash? After all, as the late Sen. Everett Dirksen once observed, “a billion here, a billion there, and pretty soon you’re talking real money.”
For help, Pepsi turned to Dallas-based SCA Promotions. The firm provides financial protection called “prize coverage services,” a process of insurance and re-insurance that allows marketers to offer oversized prizes without assuming outlandish risk.
“By mitigating risk, we help companies offer a prize that would be beyond a sponsor’s ability or desire to pay,” says Robert Hamman, SCA president and founder.
“It doesn’t take long to call the roll of companies that would be willing to take part in a super-jumbo case like this,” says Hamman. The only possible U.S. underwriter: Warren Buffett’s Berkshire Hathaway (BRK.A: Research, Estimates).
In return for a seven-figure premium (less than $10 million), Berkshire has assumed the risk of a payout. If the monkey picks the right number, the winner will receive an annuity worth $1 billion, payable over a multi-year period. (As in a lottery, the recipient could instead choose a smaller, one-time payout.)
As noted, that probably won’t happen. If it does, though, Pepsi would be thrilled, because the promotional value of a billion-dollar payout would be inestimable. Even better, the money would come from Berkshire Hathaway.
So, for the $10M premium to Berkshire Hathaway, the $1M guaranteed winning payout, nothing for music royalties, Im sure, but <$1M in cost incursion for manufacturing and order fulfillment. For the instant winning pieces.. Maybe throw in $1M for production of this TV show... Thats only $13M for a $1B promised payout.
Thank you for investigating the incredibly obvious links between Mr. Cheney and Halliburton’s special treatment for consideration on defense and other contracts. I’m well pleased to be reminded of the increasing transparency of our goverment’s actions. The fishy nature of the selection process between the government and the company run for the 5 years previous to our current vice president’s company where he served for the years 1995-2000 as CEO. This nonsense about halliburton being the only company ready to the “market” (which the war-mongering current administration essentially created) for putting out oil well fires is so fishy you could slice it up and sell it as low grade sushi. So, thank you. We will not tolerate any continuation of special treatment in our open market system you so proudly impose on countries without it. The very thought of this activity makes me ill to think of the role model you show to our friends with budding new economies and democracies. If you impose democracy and free market values on new countries, you MUST NOT be allowed to do this. We will not tolerate this. Also, when we vote you out of office, it’s probably wise to remain out of the CEO office of halliburton for at least 6 months… Just to corroborate your story that you’ve severed all financial ties to this company.
God bles American, and my first amendment right to free speech.
So, today cross-joins sprang into understanding today. Having never taken classes in SQL, and just sort of stumbling along, I finally had an opportunity to see where I can use cross-joins to simplify my code by an incredible amount. I grasped the concept of relational databasing, but I was doing everything in a loop. Get one set of top level results, and use a key from that to do another search while in a loop, do another search, etc, etc… the example that made it all make sense is where I made a table for customer contact info, and a table for the customer’s credit card info, and another table for the customer’s school address. By using the school ID, I can join those two tables, and by using an order number, I can join the CC info to the customer….
so, while my SQL call becomes more complex, the overall amount of code becomes simpler in the long run. Man this is cool shite!!!
SELECT * FROM customer,cc,schools
WHERE 1 AND customer.school_ID !=0 and customer.new_school_ID = 0 and customer.nocc = “0”
those are our “non-negotiables”…
and schools.school_ID = customer.school_ID and cc.order_ID = customer.ORDER_NUMBER
theres where I relate the tables to each other
order by date_modified_on ASC
yadda yadda yadda…
Yessss, it hardly seems like a year ago today I put up a screen to give tribute to the phpinfo()’s graphic switch for the day, but it was.. so, hopefully what will continue to be a yearly tradition, here’s the ever-growing-pulsating-graphic-page-that-rules-from-the-centre -of-my-website…. whee!
Happy anniversary Mom and Dad.